3 Email Scripts You Can Send Today
According to Double the Donation’s 2024 Fundraising Statistics Report, 30% of donors are inspired to give via email. That’s double the amount of donors inspired via direct mail (15%). If you’re not emailing your donors, you’re leaving free money on the table.
I know you’re busy, and I know you have a thousand of other things on your plate. So here’s 3 email scripts you can send out TODAY. Just customize the text in brackets, and you’re ready to send!
Email 1: Asking for a gift from a current donor
Subject: Make a Lasting Impact with [Your Nonprofit's Name]
Dear [Donor's Name, or “Friend”],
As we approach a new year at [Your Nonprofit's Name], I am reaching out to thank you for your unwavering support in 2023. Your generosity has been instrumental in driving positive change in our community, and we are excited to share that with your support, we’ve been able to [insert key achievement].
As we approach a new year, we are reaching out to champions like you to help us make a significant impact. Your continued support plays a crucial role in advancing our mission to [briefly describe your nonprofit's mission or cause].
Here's why your gift is so important:
Immediate Impact: Your contribution will make an immediate difference in the lives of those we serve. As we reflect on the past year, we have achieved [highlight one or two key achievements], and with your support, we aim to accomplish even more in the coming year.
Sustaining Programs: Your generous donation will help us sustain and expand our existing programs, ensuring that we can continue to provide [specific services or initiatives] to those in need. Your investment in [Your Nonprofit's Name] directly contributes to positive, lasting change.
To make your tax-deductible donation, simply visit our website [insert donation link] or mail your contribution to [mailing address]. Every dollar counts, and your support, no matter the size, makes a meaningful difference.
Your commitment to [Your Nonprofit's Name] has been instrumental in our success, and we are truly grateful for your partnership. Together, we can create a brighter future for [describe the beneficiaries or the cause you support].
Thank you, and we looking forward to building a world in which [your vision statement] together.
Sincerely
[Your Name]
[Your Title]
Email 2: Asking for a gift from someone who has never donated before
Subject: Join Us in Making a Difference this Year
Dear [Prospective Donor's Name],
I hope this message finds you well. My name is [Your Name], and I am reaching out to you on behalf of [Your Nonprofit's Name], an organization dedicated to [briefly describe your nonprofit's mission or cause].
As we approach a new year, we are reaching out to individuals who, like you, have a heart for positive change and making a difference in the lives of others. We may not have had the pleasure of connecting before, but we believe in the power of community and the impact that can be achieved when people come together.
Would you consider joining us this year as a partner with a gift today?
Why Your Support is Vital:
Empowering Change: [Your Nonprofit's Name] has been a beacon of hope for [describe beneficiaries]. Through [specific programs or initiatives], we empower individuals to [mention a key impact or transformation]. Your support ensures we can continue this transformative work.
Innovation for Impact: What makes [Your Nonprofit's Name] unique is our dedication to innovative solutions. From [mention a noteworthy achievement or initiative], we are at the forefront of [describe the cutting-edge aspect of your nonprofit].
Your Role in Shaping the Future:
To become a catalyst for change, please consider making a tax-deductible donation online at [insert donation link] or you can mail your contribution to [mailing address]. Your generosity, regardless of the amount, will allow us to [describe the impact of your organization].
Thank you for your consideration of joining us as a partner in building a world in which [your vision statement]. If you have any questions or would like to delve deeper into the impact of [Your Nonprofit's Name], feel free to reach out to me directly at [your contact information].
Warm regards,
[Your Name]
[Your Title]
Email 3: Thank you email
Subject: Many thanks for your generous gift
Dear [Donor's Name],
On behalf of everyone at [Your Nonprofit's Name], I wanted to express our deepest gratitude for your recent gift.
Your commitment to our mission is both inspiring and humbling. With your support, we can continue to [briefly describe the impact of your nonprofit's work] and make a meaningful difference in the lives of [describe beneficiaries or communities].
Your generosity will have a lasting impact, enabling us to [mention specific initiatives or programs] and reach even greater heights in the coming year. It is because of donors like you that we can dream big and turn those dreams into reality.
Please know that your contribution is more than just a financial gift; it is a vote of confidence in our shared vision for a [describe the positive change or goal]. Your belief in our mission fuels our determination to push boundaries and create positive change.
To show our appreciation, we would love to keep you updated on the impact of your gift and involve you in the exciting developments at [Your Nonprofit's Name]. If you have any preferences for how you'd like to stay connected, please let us know.
Once again, thank you for your incredible generosity. We are honored to have you as a valued member of our [Your Nonprofit's Name] family.
Warm regards,
[Your Name]
[Your Title]
Wrapping it up
Now you have 3 emails you can send right now to ask for a gift or thank someone for their recent donation. Remember, you’ve spent the last several days/weeks/months/year working on your programs, talking to prospective donors, and getting them excited about your nonprofit. They’re READY to give! You got this.
PS: If you’re looking to take your fundraising to the next level, here are 3 extra resources just for you!
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